Helping people find fun things to do!
My Events Genie is an easy-to-install recommendation
engine for your events website. It's like Pandora,
except instead of music, we do events.
- Events connect us together. Whether it's dinner
and a movie with a loved one, an engaged visit to a town
meeting, or a night at the Garden where you and 17,564 other
fans generate 117 decibels as the Bruins leave it all on
the ice—how and with whom we choose to spend our
leisure time says a lot about what we value in life. Nothing
is more social than events.
- Local event data is valuable. What we do in our
spare time is important. But it is difficult to find an
on-line site with a high-quality and complete list of what
is going on around town. Events are hard to collect—there
are many venues, many events, and most happen once and then
they are gone. Anything that many people want is valuable.
- Newspapers have a head start. Newspapers are
“The Brand” for events in print. When someone
wants to publicize their event to the general public, more
often than not, they think of the local paper. Since
collecting good quality local event data is hard, this gives
newspapers a head start to becoming The Brand for events
- Consolidation is coming. As more and more people
go on-line to find out what is happening around town, the
lines between local newspapers, radio stations, and national
companies like Facebook and Google blend—to the reader,
it's just as easy to get to one website as the other. At
some point in the future, only a handful of these competitors
will become The Brand for on-line events.
- Comprehensive data and personalization will win.
If you have the most events, people will come to your site.
If you have a personalization engine, like our Genie, your
reader tells the genie his or her preferences, and the genie
boils down the full list to a shorter list of just what the
reader wants. This both saves time, and adds a dose of
serendipity, as in “Hey, I didn't know John Hiatt and
Lyle Lovett were coming to town for an acoustic show!”
All our products are white-label solutions that stand on
the shoulders of the newspaper's brand.
- My Events Genie
- Our core technology is free of
- The product of two years of NSF-funded research.
- No cold-start—it starts working after
just one thumb (like Pandora).
- Examines event titles, descriptions, venues,
price and other event attributes to generate
an Event Genome™ for each event. This
genome is used to figure out how similar two
- Email Genie
- Weekly personlized event list for each
Push of highly valued content drives traffic
back to the site.
Email ads provide a new source of revenue.
- Web Genie
A “My Events” page personalized to
Social tools (add to my calendar, e-mail to
friend Facebook, etc.) drive adoption.
Event detail pages are search engine friendly to
improve search engine rank.
Web Genie Demo
For More Information
Crosscut Media LLC
30 Kestrel Lane
Amherst, MA 01002