Helping people find fun things to do!

My Events Genie is an easy-to-install recommendation engine for your events website. It's like Pandora, except instead of music, we do events.

Our Vision

Events connect us together. Whether it's dinner and a movie with a loved one, an engaged visit to a town meeting, or a night at the Garden where you and 17,564 other fans generate 117 decibels as the Bruins leave it all on the ice—how and with whom we choose to spend our leisure time says a lot about what we value in life. Nothing is more social than events.
Local event data is valuable. What we do in our spare time is important. But it is difficult to find an on-line site with a high-quality and complete list of what is going on around town. Events are hard to collect—there are many venues, many events, and most happen once and then they are gone. Anything that many people want is valuable.
Newspapers have a head start. Newspapers are “The Brand” for events in print. When someone wants to publicize their event to the general public, more often than not, they think of the local paper. Since collecting good quality local event data is hard, this gives newspapers a head start to becoming The Brand for events on-line.
Consolidation is coming. As more and more people go on-line to find out what is happening around town, the lines between local newspapers, radio stations, and national companies like Facebook and Google blend—to the reader, it's just as easy to get to one website as the other. At some point in the future, only a handful of these competitors will become The Brand for on-line events.
Comprehensive data and personalization will win. If you have the most events, people will come to your site. If you have a personalization engine, like our Genie, your reader tells the genie his or her preferences, and the genie boils down the full list to a shorter list of just what the reader wants. This both saves time, and adds a dose of serendipity, as in “Hey, I didn't know John Hiatt and Lyle Lovett were coming to town for an acoustic show!”

Our Products

All our products are white-label solutions that stand on the shoulders of the newspaper's brand.

My Events Genie

Our core technology is free of charge.
The product of two years of NSF-funded research.
No cold-start—it starts working after just one thumb (like Pandora).
Examines event titles, descriptions, venues, price and other event attributes to generate an Event Genome™ for each event. This genome is used to figure out how similar two events are.

Email Genie

Weekly personlized event list for each subscriber.
Push of highly valued content drives traffic back to the site.
Email ads provide a new source of revenue.

Web Genie

A “My Events” page personalized to each subscriber.
Social tools (add to my calendar, e-mail to friend Facebook, etc.) drive adoption.
Event detail pages are search engine friendly to improve search engine rank.

Web Genie Demo

For More Information

Crosscut Media LLC
30 Kestrel Lane
Amherst, MA 01002
(413) 367-6737
info@crosscutmedia.com